如何优化电子邮件号召性用语?

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如何优化电子邮件号召性用语?

Postprzez b2cniloyislambd » 2023-07-24, 12:12

号召性用语 (CTA) 是一个简短的声明,告诉您的电子邮件订阅者您希望他们做什么。 它可以是任何东西,从点击链接到访问网站再到进行购买。 优化良好的 CTA 可以提高点击率 (CTR) 和转化率,从而为您的企业带来更多销售和潜在客户。

以下是有关如何优化电子邮件 CTA 的一些提示:

使用面向行动的语言。 您的号召性用语应该清晰简洁,并且应该准确地告诉您的订阅者您希望他们做什么。 使用“点击”、“学习”、“观看”或“购买”等动作动词。
让您的号召性用语具体化。 不要只是告诉您的订阅者“访问我们的网站”。 告诉他们“访问我们的网站以了解有关我们新产品的更多信息。” 您越具体,您的订阅者就越有可能采取行动。
营造紧迫感。 告诉您的订阅者为什么他们 购买电子邮件数据库 应该立即采取行动。 使用“限时优惠”、“立即行动”或“不要错过”等短语。 这会产生一种紧迫感,并使您的订阅者更有可能点击您的号召性用语。
个性化您的 CTA。 按订阅者的姓名称呼您的订阅者,并使用与其兴趣相关的语言。 这将使您的号召性用语更加个性化,并且更有可能被点击。

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测试您的 CTA。 创建几个不同的 CTA 后,对它们进行测试,看看哪一个效果最好。 您可以使用 A/B 测试来比较不同的 CTA,看看哪一个获得的点击次数最多。
以下是一些优化电子邮件 CTA 的其他提示:

使用明亮的颜色和清晰的字体让您的 CTA 脱颖而出。
将号召性用语 (CTA) 放在首屏上方,这样您的订阅者首先会看到它。
在整个电子邮件中重复 CTA,尤其是在最后。
使用 CTA 按钮或链接,以便订阅者可以轻松点击。
通过遵循这些提示,您可以创建更有可能被点击的电子邮件 CTA。 这可以为您的企业带来更多的销售、潜在客户和转化。

以下是一些有效的电子邮件 CTA 示例:

“点击此处了解有关我们新产品的更多信息。”
“订阅我们的时事通讯以获得独家优惠。”
“立即下载我们的免费电子书。”
“现在打电话给我们安排咨询。”
“现在购买可节省 20%。”
这些 CTA 都清晰、简洁且具体。 他们准确地告诉订阅者他们需要做什么,并营造一种紧迫感。 因此,它们更有可能被点击。

如果您想提高电子邮件营销活动的效果,则需要优化 CTA。 通过遵循本文中的提示,您可以创建更有可能被点击并带来更多转化的 CTA。
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Posty: 1
Dołączenie: 2023-07-24, 12:07

Re: 如何优化电子邮件号召性用语?

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