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As we know generating leads on the company's website is one of the biggest challenges in Digital Marketing. But, did you know that it is possible to do this using so-called “rich materials”? In today's article, produced by us at FreshLab, you will learn more about this action. To do this, just continue reading the content below: First of all, it is important to talk a little more about what rich materials are. Also, you probably want to know what these contents are for. Knowing this and other questions, we will answer each one of them in detail. Shall we generate leads? What is rich material and how does it help generate leads? How to generate leads using rich materials? The so-called rich materials are content in specific formats available on the companies' website.

To have access to these contents the user needs to download the material. At that moment, we noticed one of the mental triggers mentioned in the previous blog, the reciprocity trigger . This is because, in order for the company to be able to provide this material and still generate leads, it is necessary to do what Whatsapp Mobile Number List can call “exchange”. That is, the user provides data such as e-mail and mobile number and, from there, downloads. This happens because companies need these leads to “form” customers. It may even seem strange at first, but this exchange is, in addition to being very common, an efficient practice. But what about the rich materials that are downloaded? What are? Well… As mentioned above, there are different formats of rich materials that can be produced by companies.



Check out the most common of them below: Examples of rich materials to generate leads As mentioned, there are several rich materials in order to generate leads on the company's website. However, two in particular are the most used by these brands and, generally, the most downloaded. Check below which are the main rich materials that your company can produce: e-book The E-book is, without a doubt, the most common and most used by companies that need to generate leads. This is because, in addition to being easy to produce, the e-book offers consumers golden information. Thus, brands produce a material that helps the user in his needs. Generating downloads. infographics Infographics are also materials that aim to assist the user in their needs. However, unlike the E-book, the infographic tends to do this faster and more objectively.