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Linkedin Advertising 101



Published 11/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 487.45 MB | Duration: 1h 18m

Learn how to create, optimize, and scale LinkedIn advertising campaigns to connect with professionals.


What you'll learn
Master LinkedIn Ads: Unlock B2B Growth and Target Professionals Effectively!
LinkedIn Advertising Made Simple: Build Campaigns That Drive Results
Reach Decision-Makers with LinkedIn Ads: Step-by-Step Success Guide
Boost Your Business with LinkedIn Advertising: Target, Engage, Convert
Requirements
No Experience Needed
Active Internet
A LinkedIn Account
Description
Unlock the Potential of LinkedIn AdsIn today's competitive business landscape, LinkedIn ads provide a powerful way to connect with decision-makers, professionals, and high-value audiences. With over 900 million members, LinkedIn is the go-to platform for B2B marketers and professionals looking to expand their reach. Our course on LinkedIn advertising is designed to teach you how to create and run effective campaigns that deliver measurable results. Whether you want to drive leads, increase brand awareness, or boost website traffic, mastering LinkedIn ads is essential for success.Master the Basics of LinkedIn AdvertisingLearning LinkedIn advertising doesn't have to be complicated. This course walks you through every step of the process, from setting up your LinkedIn Campaign Manager account to selecting the right ad formats, such as Sponsored Content, Message Ads, and Dynamic Ads. By understanding the platform's unique targeting options, like job titles, industries, and company sizes, you'll learn how to reach the right audience and make the most of your advertising budget.Elevate Your Strategy with Advanced LinkedIn MarketingEffective LinkedIn marketing requires more than just running ads-it's about building relationships and positioning your brand as a trusted authority in your industry. Our course goes beyond the basics, teaching you advanced techniques for creating compelling ad creatives, analyzing campaign performance, and optimizing for ROI. By leveraging LinkedIn's analytics tools, you'll gain actionable insights to refine your strategy and achieve your marketing goals with precision.Scale Your Business with LinkedIn AdsWhether you're a marketer, business owner, or entrepreneur, mastering LinkedIn marketing can be a game-changer for your business. This course equips you with the knowledge and tools to create impactful LinkedIn ads that resonate with professionals and drive meaningful engagement. Start your journey to success today by enrolling in our comprehensive LinkedIn advertising course and unlock the potential of this powerful platform to grow your business and achieve your goals.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 LinkedIn Ads Access
Lecture 3 BAB Copywriting Framework
Lecture 4 PAS Copywriting Framework
Lecture 5 $300 LinkedIn Ad Credits
Lecture 6 Mastering Digital Advertising An Expert's Playbook
Section 2: Mastering Digital Advertising An Expert's Playbook
Lecture 7 Overview of Digital Ads Ecosystem
Lecture 8 Digital ads Learning Stages or Phases
Lecture 9 Key Metrics and Concepts
Lecture 10 Testing and Optimization Techniques
Lecture 11 Advanced Models and Analysis
Lecture 12 Measuring Across Channels
Lecture 13 Surveys and Experimental Methods
Lecture 14 Tools and Techniques
Lecture 15 Creating Creative ad copy and visuals
Lecture 16 Additional Considerations
Section 3: LinkedIn Advertising 101 step by step
Lecture 17 Why LinkedIn Ads
Lecture 18 How to To Access Business Manager
Lecture 19 LinkedIn Free Credits and Coupons
Lecture 20 LinkedIn Ads Audiences
Lecture 21 LinkedIn Ads Brand Safety
Lecture 22 LinkedIn Ads AB Test and Brand Lift Test
Lecture 23 LinkedIn Ads Analyze Data Sources and Conversions
Lecture 24 LinkedIn Ads Install Insight Tag Manager
Lecture 25 LinkedIn Ads Managing Assets
Lecture 26 LinkedIn Ads Account Access
Lecture 27 LinkedIn Ads URL Parameters
Lecture 28 LinkedIn Ads Website Traffic Campaign
Lecture 29 LinkedIn Ads Reports
Lecture 30 Become LinkedIn Certified Advertiser
Lecture 31 Showcase your LinkedIn marketing expertise
For those who want to run and learn about LinkedIn Advertising
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