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Building inbound links is an essential pillar of SEO . It's historic, to the extent that it was initially THE specificity of Google and what made the difference compared to pre-existing search engines. 8 preconceived ideas to make sure you get your inbound link creation strategy wrong. SEO Objectives This may seem surprising, but many marketers, managers or entrepreneurs still think: that SEO is simple, that this does not require a large budget, that you just need to put keywords in text or in tags Unfortunately.

SEO (natural referencing) is difficult, it takes time and it Email Data requires a budget if you want to achieve results. The goal is not for your site to be visible on your brand that no one knows. This is a trap, offered by unscrupulous consultants or agencies and banking on your ignorance. The objective is not to end up searching for the solution that you propose and that again, no one knows. The objective of your site is that it stands out in a search corresponding to a need that you meet.



To improve the SEO of your site, there are plenty of things to do: clean code, quality content, inbound links, etc. What is an inbound link? When we are immersed in our subject 24 hours a day, everything is familiar to us and we don't necessarily think that what is obvious or basic to us. Google is a search engine that is accessed via a browser (Chrome, Firefox, Internet Explorer, Edge, Safari, Opera, etc.). Google is not the only search engine.