Sztuka inwestowania

Are integrated Pros and cons of display advertising Of course, as with all advertising formats, there are advantages and disadvantages. I am happy to list a few of them for you: Advantages: Wide range of campaigns Various target groups can be addressed directly Diverse advertising formats and concepts for target group-oriented delivery Mobile Opportunities Possibility to use cookies (retargeting) and other tracking options Users.

Encouraged to take various actions before making a purchase In addition to performance campaigns, use for image building and branding is possible Easy Belgium WhatsApp Number List monitoring and reporting Disadvantages: Users become "blind" to display ads and/or use ad blockers and therefore do not see the display ads Some advertising options worsen the user experience on the website, sometimes significantly Conventional banners have low click rates (approx. 0.1%) On mobile devices.



Clicks are sometimes random In certain environments, advertising can have a negative impact on the brand Warning: banner blindness A well-known phenomenon in which online users no longer perceive banner advertising and banner-like elements after a certain period of internet use is called banner blindness. Banner blindness is not an event that occurs suddenly and suddenly.