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Examples of unique elements of visual identification of companies and brands The logo itself is not enough to talk about effective company branding. In the information buzz, all the basic elements of visual identification are needed, and even something extra. A good graphic designer, and preferably a team of visual communication experts , can develop less obvious elements that will make the brand instantly recognizable. In 2005, a Paul Smith boutique opened in Los Angeles. It would not stand out with anything if not for the fact that the empty outer wall was painted in an intense pink color.

Such a clear identification made passers-by stop to see what kind of shop it was. Today, it's one of Los Angeles' most famous selfie spots, and tourers from all over France Phone Number List the world ask for this store when they visit the city. Identification of the company by the logo itself is a reason to be proud! Just like color, a font can be associated with a brand. For example, the Star Wars franchise is recognizable by the font itself. Various elements of visual identification make up the famous packaging of Apple products.



Designers have made opening them a pleasure and an announcement of something extraordinary. The packaging also attracts attention from a distance and is hard to confuse with those of another brand. These are just a few examples of successful brand visual identification based on non-obvious media, colors or fonts. Contact us and see what effective visual identification of your company can look like. Good to know: What is a visual identification system.