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However, before you move on to specific actions, it is worth asking yourself the question: how to start shaping the company's image? Brand recognition - how to take care of it? First: focus on the internal image, on employees, suppliers, investors and stakeholders. Such activities as: efficient communication (information flow), appropriate attitude of superiors to their subordinates, motivating employees, atmosphere at work, employee development, and working conditions are important. These elements are the strength of the internal image.

Shaping the company's image in this aspect will be based primarily on employees, because they decide about the activities of the organization, they are its future and Belgium Email List an opportunity for development and further functioning. If employees are satisfied with their work, it will certainly translate into the results of your company. Second: the external image. In "The Matrix of Image Objectives in the Evaluation of Public Relations Effects.



Dariusz Tworzydło indicates the essential elements contained in this concept. Namely: customer relations, brand image building, products and their quality, credibility and honesty, social commitment. Shaping the company's image through the prism of the external image is not an easy task. Each company tries to attract consumers, so it takes a lot of commitment for the customer to notice you, and not your competitor. Philip Stoyanov in "Corporate social responsibility and corporate image building" shows why shaping the company's image is so important.