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In an analogy with the flywheel, things look different: the center of events (the "wheel") is the customer himself. It needs to be attracted, a deal struck, and when it's done - this is the moment of truth (!) - to go on to win. How to do it depends on the specific situation. Selling Flywheels Imagine an exercise bike. You push the pedal and the flywheel spins. Likewise, the marketing and sales flywheels spin. It has to spin, gain momentum, without unnecessary friction and resistance.

To do this, you must continually win customers over - keep them interested, and deliver more than they expected. Today, customer retention is one of the key indicators of business performance. Brand loyalty greatly influences purchasing decisions. slowing down, find out where the friction is and how you (your team) can eliminate it. Play to your strengths UK Phone Number List to increase flywheel speed. Flywheel Sales Funnel Inbound Marketing: Only Valuable Offers The introduction of the General Data Protection Regulation (GDPR) dealt a major blow to inbound marketing. Although this innovation concerns EU countries, it also affects Russian companies working with European clients.



Now, before you send an email, you need to explain your intentions to the recipient as clearly as possible. If you use a user's contacts for mailings that are of no value to him, this may be considered an invasion of privacy and a violation of principles. what to do? How not to lose the accumulated database of email addresses? Relevance and value are solutions to problems. Give your customers targeted offers that are actually of interest to them! What is valuable to customers? For example, a discount on your goods (services) or some kind of incentive offer. So, if you're in the tourism industry, you can install mobile apps for free for your clients to translate or navigate places of interest.