Whatever products/services you are sponsoring, always use simple language . Remember that you are addressing your customers, so place yourself on their level both in terms of language and the ease of learning the information. For example, if you are an orthopedist and want to sponsor your business, do not get lost in long and pedantic explanations. You are not doing a convention! Use videos to explain to your users what your job consists of, how you can solve a problem in a practical way or how those who follow you can avoid bad habits for their health.
A little trick: when preparing your speech, think about addressing your last patient/client directly. And remember… Not everyone Country Email List has to like the video, it has to be liked by your audience! Don't listen to the opinion of your family or friends, who may never buy anything from you. Act according to the feedback you receive on social media. It often happens to see videos that are aesthetically perfect but do not communicate anything, sometimes because they are too long or use a language that is not suitable for their target. Think with your customer's head.
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After all, he is the one who pays you! Conclusions Over the last few years, the world of social media has changed its face hundreds of times. A few years ago videos were very popular on then with the arrival of Instagram and things changed. Even users have changed their way of approaching social media. Their attention span has dropped further and so has their interest in the proposed content. If at the beginning everything seemed new and engaging, today posts and videos on social networks risk being "hackneyed stuff". Difficult to keep up, difficult to understand