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No one but Google itself knew the exact answer to this question. SEO analysts who worked with this search engine, however, already took into account factors and techniques that had proven to bring results. There was never any confirmation from the tech giant until a few months ago, when Google employee Andrey Lipattsev revealed three factors in a Q&A session. The analyst stated that for your SEO strategy to be successful, you must think about RankBrain, Backlinks and the quality of the content. Check out what each factor is and how they influence your ranking on Google: RankBrain RankBrain is an extremely futuristic tool used by Google to improve users' search results .

It is an artificial intelligence system that uses machine learning to process searches. This system works as a kind of mechanism for refining the results. By analyzing the searches, related words and concepts included in them, RankBrain is able to direct the user to the pages that best meet their needs , even if it does Country Email List not have any identical keywords to what was typed in the search bar. That is: it relates research concepts that are apparently not connected. Backlinks SEO analysts working with Google have taken this factor into account for some time. Now, the search engine has confirmed: for a website to be on the first pages of Google's results, it needs links . The algorithm understands them as votes of confidence that other sites give your content. However, quality comes before quantity .

If your content is about healthy eating, a link to a site about physical activity will make your page climb positions. However, having links to unrelated pages will cause the algorithm to penalize you. Remember: the function of hyperlinks in SEO is, above all, to complement the information delivered to your audience. Content Sites with quality content rank well. This is another maxim that guided the work of SEO analysts around the world. Google reinforced the importance of content even more by admitting that this is the most important factor for a website to appear on the first pages of a search result. Producing good content for SEO purposes is complex. It involves everything from the length of the text (the algorithm “reads” only those with more than 300 words) to the frequency of updating, including the chosen keywords and how often they are used. Don't forget: what guides the search engines is the delivery of quality information that satisfies the user's needs .