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Are Benefiting from Tools That Enable Real-Time Responses, a Single View of the Customer, and the History of the Customer's Interactions with the Company. Performance Management the email address and Interaction Systems Also Provide a Broader View of Products, Regions and Customers, Allowing Decisions to Be Made Based on Real Data and Not Just Hypotheses. This Is Happening in Internal Processes and Also in Customer Relationship Processes . the Level of Detail Is Also Growing; This Allows Managers to Compare Performance Across Regions and Make Better Decisions When Allocating Resources Such as Production Capacity. in Addition to Improving the Level of Information for Decision Making, Digital Transformation Is Also Changing the Strategic Planning Process. for Example, Executives at a Medical Device Manufacturer Used Collaboration Tools to Extend Strategic Planning Sessions from 12 People to More email address 300 Business Area Managers. Within Salesforce Itself, They Use Chatter to Collaborate Massively on Internal Marketing Campaign Feedback, Product Feature Suggestions, and Business Performance Analytics.

Transformation of Business Models Firms Not Only Change the Way Their Functions (Eg, Sales, Marketing, Service) Operate, but Also Redefine How the Functions Interact with Each Other And, in Some Cases, Even Revise the Boundaries of the Scope of Business Activity. the Organization. in This Way, These Companies Are Looking for New Business Models Through Digital Transformation. the 3 Main Blocks of This Transformation Are the Following: Digital Modifications to the Business, the Creation of New Digital Businesses and Digital Globalization. Digitally Modified Businesses the Most Important Point Here Is to Think About How a Business Can email address Be Transformed Through Technology. What Would This Business Look Like If It Went Completely Digital? This Is the Question That Leaders Are Asking Themselves to Digitally Modify Their Operating Models. for Example, in Retail, Companies Are Looking for Ways to Enhance Their Traditional Businesses (Physical Store, for Example) with email address Support (Launching Loyalty Programs, Reviewing Discount Strategies and Product Localization), While at the Same Time They Are Launching New Platforms to Capture Other Customer Segments, for Example by Launching Apps or Ecommerce Channels.



Another Approach Has Been to "Wrap" Traditional Products with Digital and Service Aspects. for Example, Financial Services Companies Have Developed Digital Products as Simplified Versions of the Original Products. These Products Require Less Employee Involvement and Have More Streamlined email address to Serve Customer Segments That Value Self-Service and Agility, to the Detriment of Some Original Product Attributes. New Digital Businesses a Third Area of ​​Focus Is the Development of Digital Products That Complement Traditional Products. for Example, Some Sports Equipment Manufacturers Have Started Selling Gps and Other Digital Devices That Can Track and Report on Customers' Sports Performance. Other Companies Are Changing Their Business Models and Rethinking Their Operational Scope. for Example, an Airport Operator Is Working to Take Ownership of the Entire Traveler Process by Providing a Multi-Channel Experience, Including Air Traffic Information, Reservations, Duty-Free Promotions and Other Benefits. Digital Globalization Finally, Some Companies Are Digitally Transforming to Become Truly Global Businesses. Digital Technologies Coupled with email address Information Are Allowing Businesses to Gain Global Synergies While Maintaining Local Relevance.