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Contrary to what we can sometimes hear in the mouths of laymen, digital marketing is in no way magic, because it is a discipline based on clear rules, and simple to set up for little that we make the effort. The development of an effective webmarketing strategy therefore owes nothing to chance, and if some will object to you that the foundation on which modern marketing rests has crumbled with the advent of the digital revolution, do not hesitate to tell them notice that all science evolves according to new discoveries. Mathematics or geology are no more static than marketing. That being said, it is certain that the emergence of inbound has profoundly changed the way of designing a relevant marketing strategy.

Requiring the integration of new tactics to no longer just "chase" the customer, but much more the bait it and let it come to you on its own. Guide inbound marketing the adversarial notion of outbound marketing hasn't gone away, though, and while that assertion will make hardcore inbound aficionados wail, we still see a Whatsapp phone number list use for outbound methods – but only for companies that can afford it. Enable, and in addition to inbound tactics. In any case, since inbound can only be at the heart of your marketing campaign today and tomorrow, you are entitled to wonder about the best way to achieve this integration. The purpose of this article is precisely to give you the three keys that you absolutely.



Need to know in order to improve your marketing strategy by relying on inbound. Note however that if you do not yet feel sufficiently familiar with inbound, it is best to first consult an article on “ inbound strategy definition ” before resuming reading this one. Automate work processes developing and implementing a marketing strategy are particularly time-consuming activities – all the more reason to try to save time whenever possible, especially through the automation of work processes. Indeed, when your customer database does not exceed a hundred lines, it is possible, and strongly recommended, to initiate the sending of personalized promotional messages to your contacts, in order to build a real relationship of trust and loyalty.