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GIFs how to create and use them in your company Briefly the GIF is a short, moving and continuous image , which is always repeating itself in a kind of infinite looping . So, if you came here to find out how to create and use a GIF in your company , this article is for you! gifs-1 And it's not difficult to point out the advantages of using GIFs for company communication , as I bet you've already been impacted by them. E-mails that are less boring and more fun to read, posts on social networks that are more eye-catching, creative and interesting, blog articles that are more dynamic… All of this due to the inclusion of GIFs in the strategies. Just like what happened to you when you saw this content out there.

A GIF is also capable of bringing the public closer to a brand , with a much more relaxed, light and direct way of communicating . And it's good that you realized Fax List this opportunity and are willing to take off your strategies with it. To give you an idea, around 500 million people connect with GIFs daily around the world , according to a report by the GIPHY platform (which you will learn about shortly). So, let's learn together how to take advantage of this trend for your company? Check it out below. How to make a GIF? There are already platforms with a gigantic GIF bank to be used by companies and communication professionals, such as Google Images itself . It's simple, easy and fast: just enter Google Images and type in the search the keyword of what you want to find + “gif” and that's it.



Several options for you to choose from But you're here to learn how to create a unique and personalized GIF for your company , without having to depend on these banks. For this, you can use the tools below, free and easy to access . Giphy Giphy itself, in addition to being the most famous GIF bank in the world, also allows you to create yours — online and free. Just access the website (on your cell phone or computer) and go to the “Create” part . This screen will open: gifs-2 From there, just select the photo or video you want from your computer. Or, insert a link to a YouTube or Vimeo video that you want to use as the basis for your new gif — it might even be interesting to use a video of your company that you've already uploaded to one of these platforms.