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It may seem strange to compare social networks with media vehicles as we traditionally know them, but the truth is that Facebook, Instagram and the like have changed considerably in recent years and, currently, companies that want to relate to their target audience (and even even with their followers) have to pay to boost their content.

Without boosting, a content post is no longer able to gain acceptable reach. And what's the use of generating content if you don't deliver it to the target audience? Therefore, when planning a more forceful action on social networks, foresee Phone Number List the financial investment to boost your content posts, otherwise, very few people will be impacted and your strategy will certainly be compromised.

In the case of advertising, the logic remains similar to what it has always been. You need to allocate funds to run targeted ads within social networks. But note that over time the value of the investment tends to increase, as more companies will be advertising (law of supply and demand).



Now it is easier to understand why it is necessary to boost/pay for a post to reach more people, because when this boost is done logically Facebook will give priority to display it. In short: insert a specific amount in your marketing budget to boost posts, that way you will have more chances of success in your content strategy.

Is it still worth investing in a social media strategy?
Many people began to question whether it was worth it – or not – to continue investing in a strategy involving social networks. And from my point of view the answer is simple: YES. Social networks allow a series of segmentations that would be much more expensive and difficult to configure in other media channels.

We must forget the past (where it was almost free) and we must not mirror ourselves in the big brands (which still manage a lot organically, as they have a huge network of loyal followers). The reality is that we have an excellent opportunity to talk to our target audience and bring them into our shopping journey… The whole point is to develop a good strategy for this!

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