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The market made especially for the IT segment , that is, focused on simplifying the functions that take up time and energy for the sales team of companies that work with technology. But how can CRM practices and tools help organizations that offer IT services? What are the benefits brought? To answer these questions, let's revisit the concept of CRM and understand how prioritizing customer relationships can improve the performance of IT companies. Keep reading and understand! Remembering: what is CRM? CRM (Customer Relationship Management) is a business strategy focused on customer satisfaction through practices and techniques that make service simpler and more effective.

CRM is the complete management and analysis of the relationship with the customer, from the first contact to closing a deal, to ensure that the customer is satisfied Job Function Email List with the service received and the product/service purchased, and becomes loyal to the brand. For this strategy to be executed correctly , CRM systems are used , software that consists of gathering data and scheduling customer interactions, among other functions. This way, it is possible to provide personalized service according to the characteristics of each contact . It is common for there to be confusion between the concepts of CRM and CRM system , but they are different things.



CRM is a set of practices and tools used in customer relationship management, the CRM system being one of them! Now that the concept of CRM is clear, let's go through some of the benefits that come with implementing a CRM system for IT. Keep reading! How can CRM help IT companies? Below are some functions performed by a CRM system: Do you see how complete this type of software is? It optimizes time and ensures the organization and agility of processes. But how do these functions collaborate with IT companies? Check out: Personalized sales In IT companies, especially those that offer several different products, they know that a customer will never be the same as the previous one , as each one seeks a specific type of service according to their needs.

Negotiation consultants work closely with their clients to enhance their negotiation skills. This includes teaching them effective lawyer negotiation communication, active listening, and persuasion techniques.